Blog
On operations, AI, growth, and the systems that hold it all together.
A 26-year-old walked into the COO's office of one of the world's largest hedge fund administrators — not because of a deck, not because of a relationship, but because of one question. This is what SPIN selling actually teaches you, and why pitching without running the diagnostic is why your deals stall.
At 24, I chose to step into a 262-acre land development drowning in $12.4 million in liabilities during the worst economic crisis in Venezuela's modern history. I spent seven years fighting to resolve it. This is that story.
Every GC has a change order they discovered too late. The subcontractor added scope, the owner requested a modification mid-pour, the architect revised a detail after the wall was framed. Thirty days later, the leverage to bill it is gone.
I went on Shark Tank Mexico with 2Move and failed. I won a $44M public RFP that nobody expected us to win. Now I'm building three things at once. The thread connecting all of it is not what most people think.
Every conference in the built world is selling AI as the answer. Automated takeoffs, predictive scheduling, computer vision on jobsites. Most of it is real technology solving problems that aren't actually your bottleneck.
Most general contractors mistake activity for progress. The estimating spreadsheet, the missed change order, the field superintendent running on memory — these are not growing pains. They are system failures with a dollar amount.
Two hundred leads a month sounds like traction. Until you realize half of them think your business is in a different city. The agency is executing tactics — ads, landing pages, retargeting. What they are not doing is strategy.
A proposal is not a sales document. It is a written confirmation of a conversation that already happened. If the client needs convincing by the time they read the proposal, the conversation failed — not the document.
A $20 million general contractor losing 3% of revenue to stale estimates, missed change orders, and superintendent burnout is leaving $600,000 on the table every year. That is not a rounding error. That is a system failure with a line item.
BuildFire Spec Engine reads fire protection construction plans and produces a bill of materials in minutes. Not because the AI is impressive — but because the compliance database underneath it was built first.